The Hidden Growth Engine: Why Community Is Your Most Underrated Marketing Advantage
Description
What if your community was more than a support system—and became the heartbeat of your business growth? In this energizing episode of the You World Order Showcase Podcast, Jill Hart sits down with Josh Zerkel, Head of Marketing & Community-Led Growth at Gradual and creator of The Community Code, to explore why connection is the secret sauce top brands are using to scale impact, not just income.
You’ll discover:
- Why connection beats conversion (and builds trust faster than ads ever could)
- The difference between being a community leader vs. a builder
- How Substack and platforms like Gradual are creating relational—not just transactional—spaces
- Why communities like Apple, Figma, and Salesforce inspire fervent loyalty
- What solopreneurs and conscious coaches can learn from global brands
If you’re tired of expensive ads and surface-level marketing, and you’re ready to create deeper, more meaningful engagement—this one’s for you.
📍 Mentioned in the episode:
- Josh's Substack: thecommunitycode.com
- Gradual platform: gradual.com
- Connect on LinkedIn: Josh Zerkle
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