Welcome to Episode 6 of The Unfair Advantage. In this episode, hosts Don Packett and Kelvin Jonck are chatting to Kate Syuma, the founder of Growthmates and former Head of Growth Product Design at Miro. Kate shares her amazing career journey, from a seed-stage startup in Russia to leading a massive team in Amsterdam, offering a unique look into Miro's hyper-growth story.
The conversation goes beyond her personal story to explore the future of product design and user experience. Kate gives a fresh perspective on why AI should be seen as a co-creator, not a competitor, and reveals the common mistakes companies make with onboarding and activation. Find out how to transform your approach to product development by focusing on meaningful experiences and core product ownership.
What You'll Learn:

• The mindset needed to thrive during hyper-growth.
• Why viewing AI as a partner can redefine product and user experience.
• The mistake of relying on "small fixes" to solve big onboarding problems.
• Why growth teams need ownership over the core product experience.

#UnfairAdvantagePodcast #Growthmates #Miro #ProductDesign #AI #UX #Onboarding #Activation #GrowthStrategy #SaaS

Kate's Post on AI as a partner:

https://www.linkedin.com/posts/ekaterina-syuma_5-principles-to-make-ai-feel-like-a-partner-ugcPost-7338199501653897217-9owD/