Welcome to Episode 4 of The Unfair Advantage. In this one, we’ve got our very first guest, Annalize van Deijl, Head of CRM at Mr D, joining Kelvin Jonck (CEO at YOUKNOW Technologies) and Don Packett (COO) for a lekker chat about shiny tools, tech readiness, and why fancy dashboards won’t fix bad processes.

If you’ve ever been tempted by the next big thing in Martech, Annalize’s story and practical insights are for you. From flying around the world as cabin crew to building customer journeys for one of SA’s biggest delivery brands, she knows what it takes to make tech actually work, and why you need the driver before you buy the Ferrari.

🧠 If you’re in Martech, CRM or just tired of buying tools your team isn’t ready for, this episode is your reality check.

👇 What You’ll Learn in This Episode

• Meet Annalize: marketer, traveller, accidental paramedic
• Shiny toys vs. real value. The tech paradox
• How to check if your team’s really ready for new tools
• Why Martech ownership is now a team sport
• Making customer experience platforms (CEPs) actually deliver
• The power of nudges, not shoves
• Getting your ‘driver’ before you buy the Ferrari
• Eating the Martech elephant one bite at a time
• Planning for backup drivers (because people leave)
• Automate yourself and protect your investment

🎧 Give it a listen, then share it with the team still shopping for shiny tools without a plan.

#UnfairAdvantagePodcast #MartechAfrica #CRM #CustomerExperience #Retention #YouKnowHow #TechReadiness #SouthAfricaBusiness