The Unfair Advantage of Self-Serve Analytics: How to Grow Your Business with Data Literacy and Tech
Description
Welcome to Episode 5 of The Unfair Advantage. Hosts Kelvin Jonck and Don Packett expose the self-service analytics dilemma, a "silent killer of productivity" that leaves teams stuck between simple reports and complex requests. They reveal why an overburdened analytics team and a quiet backlog are major red flags.
This episode isn't just about the problem; it's about the solution. Learn how to break free from a cycle of endless tickets and build a data culture that creates a "virtuous loop" of growth. Discover how to empower your entire team with the right tools to become more data-literate, collaborative, and effective.
What We Yap About:
Why you should buy technology to grow, not just save money.
The three layers of analytics and why the middle layer is a major bottleneck.
How an overburdened team can lead to people stopping their search for answers.
The power of a "virtuous loop" that boosts data literacy across your company.
#UnfairAdvantagePodcast #Analytics #DataCulture #Growth #SelfServiceAnalytics #BusinessInsights #Martech #SaaS #ProductLedGrowth #SouthAfricaBusiness