The Integration Chain: Why Great Products Don't Sell
Update: 2025-10-24
Description
In this episode, host Andres Figueira interviews Taras Rybak, Partner at Fusion Asset Management. Fusion operates in the UK wealth management sector with three complementary businesses: acquiring independent financial advisory firms, managing investment portfolios for private clients, and operating Justify Technology—a unified platform that consolidates the fragmented tech stack financial advisors use daily. Managing £2 billion in assets across 13 UK offices, Fusion is navigating the intersection of traditional relationship-driven financial services and emerging technology capabilities, including strategic implementations of AI and automation in a heavily regulated industry.
Topics Discussed:
- Marketing B2B services in niche, relationship-driven professional communities
- Solving capacity constraints through technology rather than acquisition-focused growth
- Building distribution channels before product completion
- Navigating marketing constraints in heavily regulated industries
- Implementing AI and automation in compliance-heavy environments
- The hybrid model: augmenting human expertise with technology rather than replacement
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