The LBX Show #42 - Ripley's Crazy Golf, Merlin Magic Making, and more!
Description
Sponsored by Intercard!
On this week's LBX Show, BW dives into the latest location-based entertainment news including Ripley's new glow-in-the-dark mini golf at Icon Park and Merlin's rapid development of two new immersive experiences. Kevin Williams joins us for Open and Shut and Chuck DeMonte discusses the concept of value in attractions marketing with practical implementation strategies.
• Ripley's Crazy Golf opens at Icon Park, adding to Ripley's existing Orlando attractions
• Merlin Entertainment launches Wondra and Super Neon immersive experiences through new Merlin Magic Making division
• Camp partners with Universal for a Gabby's Dollhouse experience timed with theatrical release
• Levels Prague expands with 20,000 square feet but uses AI images in marketing to its detriment
• Kevin Williams' Open and Shut segment covers F1 Box, retro arcades, and sports stadia adding entertainment
• Valo Motion introduces smaller four-player Valo Arena option
• Chuck DeMonte shares marketing strategies focusing on highlighting value propositions
Check out Sound Off #88 with Kevin Williams coming out Tuesday, August 26. Next week's LBX Show will be on hiatus as Brandon backpacks Havasupai at the bottom of the Grand Canyon.
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