DiscoverLBX CollectiveThe LBX Show #47 - Brass Ring Deadline, AI image snafus, pedal kart VR, and more!
The LBX Show #47 - Brass Ring Deadline, AI image snafus, pedal kart VR, and more!

The LBX Show #47 - Brass Ring Deadline, AI image snafus, pedal kart VR, and more!

Update: 2025-10-05
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Sponsored by Intercard!
Sponsored by Alan-1!

On this week's episode, we cover the deadline for IAAPA's Brass Ring Award submissions for the top FEC and LBE of the year award, a court decision that rattles waivers for minors, and why brand clarity matters more than ever for LBEs and FECs. We also call out a launch-day website miss, spotlight a smart bakery + mini golf combo, and analyze new openings from Timezone, Andretti, and more.

• Brass Ring judges value across service, safety, cleanliness, and theming
• Practical definitions of FEC vs LBE and where they blur
• Pennsylvania ruling limiting arbitration against minors and its impact on waivers
• Why launching press without a website breaks trust and sales
• Bakery plus mini golf as a resilient small-market model
• Five Iron’s expansion versus brand expectations
• Timezone’s rapid mall-based growth strategy
• HADO AR arenas and Genda’s prize machines test
• AI marketing images as a credibility risk
• Andretti’s mule model and smart launch optics
• VR pedal karting as pop-up, not anchor
• Dreamscape’s RFID-led active play mix
• Single-attraction constraints and bay count math
• Texas rebrand scope and focus for sustainability

Sound Off #93 with Kevin Williams drops Tuesday, October 7 and watch our Behind Our Doors tour with Mike Whincup from Do The Beach!


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The LBX Show #47 - Brass Ring Deadline, AI image snafus, pedal kart VR, and more!

The LBX Show #47 - Brass Ring Deadline, AI image snafus, pedal kart VR, and more!

Brandon Willey