Welcome to another special episode of Talking Insights! Join us as we explore The Art & Science of Innovation in Chicago from earlier this month.

Today, we’re excited to host Jorge Calvachi from La-Z-Boy.

La-z-Boy, a well-known furniture brand, embarked on a transformation journey to extend its reach and grow its brand. The company faced challenges of being seen as a nostalgic brand and needed to find a way to be relevant in the modern market. They focused on understanding the consumer and their needs, using curiosity, courage, and compassion as their guiding values. The company identified six dimensions of comfort and incorporated technology and innovation into their products, such as voice activation and AI integration. The COVID-19 pandemic led to increased sales in the furniture industry, but also supply chain challenges.


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