The Neobank Founder Using TikTok to Fight Scams
Description
Banking for older Americans doesn’t exactly scream TikTok. But Kevin Nazemi, co-founder and CEO of Charlie, discovered short videos about scams are resonating with people and their families.
On today’s show: Why fraud thrives on urgency, how slowing down payments can help and why Kevin thinks friction in banking might actually be a good thing.
Show notes:
Chapters:
[0:00 ] Meet Kevin Nazemi, CEO of Charlie
[1:29 ] Why a Neobank Turned to TikTok
[3:15 ] How Fraud Content Goes Viral
[6:05 ] Scam Tactics That Actually Work
[10:24 ] The Psychology Behind Scams
[16:10 ] AI & The Future of Fraud
[20:26 ] Introducing “Speedbump” for Payments
[32:18 ] Why Launching a Startup Is Always Nerve-Wracking
[35:00 ] Interviewing President Clinton at Age 11
[39:19 ] Where to Find Kevin & Charlie
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