The New Search Engine War Perplexity vs. Google Search
Update: 2024-10-29
Description
New AI-powered search engines like Perplexity are challenging Google's dominance by providing direct, conversational answers, better aligning with users' needs for quick and accurate information.
Unlike Google's traditional model, which relies heavily on ads and SEO, Perplexity prioritizes user experience, leading to faster, more relevant results.
I compare this shift to the historical transition from canals to railroads, highlighting how failing to adapt to new technologies can lead to obsolescence.
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