The Playbook Behind a $100M Virtual Book Launch - E1128 - MM
Update: 2025-09-01
Description
In today’s Monday Minutes episode, I break down the record-shattering $100M virtual book launch and the money model behind it.
I share key lessons on brand, trust, and sales strategy that apply far beyond books or marketing campaigns.
Tune in to learn how these insights can shape your approach to building and scaling.
Interested in learning how to take your capital raising game to the next level? Meet us at Capital Raiser’s Edge.
Learn more here: https://raisingcapital.com/cre
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