The Power of Aligning Sales & Marketing with Andrew Sims and Trey Morris
Update: 2024-08-12
Description
In this episode, we're exploring how a company successfully aligned their sales and marketing teams to maximize their efforts of their sellers.
The great Andrew Sims, CRO at SentriLock, and Trey Morris, VP/Senior Consultant here at CSS, are joining me to break down that journey.
Both bring such great points to the table, like:
- Why you don't have to make Mount Everest-sized changes in order to achieve sales and marketing alignment
- How marketing should help prepare your sales team for battle
- Why all great companies have a singular mission from which all marketing, branding and content can be drawn from.
LINKS:
Andrew Sims
SentriLock
Trey Morris
Matt Sunshine
The Center for Sales Strategy
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