The Power of Storytelling in Business with Jennifer Crosswhite
Update: 2025-11-20
Description
How do you tell stories that move people to action?
In this episode of the Business Roundtable Podcast, host David W. Carr speaks with Jennifer Crosswhite, founder of Tandem Services and an award-winning writer, editor, and ghostwriter. Jennifer helps leaders, entrepreneurs, and professionals harness the power of storytelling to communicate with clarity and impact.
Jennifer shares how her career as a novelist and editor shaped her ability to help others craft authentic, engaging narratives that resonate with audiences. She explains why the story is the most powerful tool for building trust, influencing decisions, and leaving a legacy in both business and leadership.
In this episode, you’ll learn:
Connect with Jennifer Crosswhite:
Website: https://www.tandemservicesink.com
LinkedIn: https://www.linkedin.com/in/jennifercrosswhite
Become a supporter of this podcast: https://www.spreaker.com/podcast/business-roundtable--6049255/support.
Watch more episodes on YouTube and subscribe here:
https://www.youtube.com/@steward_your_business
Connect with Steward Your Business:
Website: https://stewardyourbusiness.com
LinkedIn: https://www.linkedin.com/in/davidwcarr
In this episode of the Business Roundtable Podcast, host David W. Carr speaks with Jennifer Crosswhite, founder of Tandem Services and an award-winning writer, editor, and ghostwriter. Jennifer helps leaders, entrepreneurs, and professionals harness the power of storytelling to communicate with clarity and impact.
Jennifer shares how her career as a novelist and editor shaped her ability to help others craft authentic, engaging narratives that resonate with audiences. She explains why the story is the most powerful tool for building trust, influencing decisions, and leaving a legacy in both business and leadership.
In this episode, you’ll learn:
- Why the story is the secret to capturing attention and building connection
- How to translate complex ideas into narratives people remember
- Common mistakes leaders make when telling their story—and how to fix them
- Why story-driven communication is critical for influence and brand growth
- Practical tips to refine your message and connect with your ideal audience
Connect with Jennifer Crosswhite:
Website: https://www.tandemservicesink.com
LinkedIn: https://www.linkedin.com/in/jennifercrosswhite
Become a supporter of this podcast: https://www.spreaker.com/podcast/business-roundtable--6049255/support.
Watch more episodes on YouTube and subscribe here:
https://www.youtube.com/@steward_your_business
Connect with Steward Your Business:
Website: https://stewardyourbusiness.com
LinkedIn: https://www.linkedin.com/in/davidwcarr
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