The Psychology of UX Design with Founder of 3Leaf, Thomas Watkins #26
Update: 2022-02-16
Description
The key to nailing seamless UX design across territories is closely tied to both the incredibly complex world of psychology, and a global awareness of cultural differences.
This is typified in the approach taken by this week’s podcast guest, UX Practitioner Thomas Watkins, who considers himself more of a Design Psychologist.
The founder of UX design agency 3Leaf joins Lynsey Brownlow to break down how consistency helps keep experiences predictable and smooth for users, the importance of considering tone of copy in different regions, and how vital it is that we continue to research shifting trends in UX preferences.
This episode of Tied Together covers:
- The role of social cognitive neuroscience in user experience design
- Priming, the stroop effect, and other psychological quirks you should account for
- How simple language translation can break designs
- Key cultural differences that global UX designers need to consider
- Finding the right tone based on industry
Links and references: https://bit.ly/3gMX0oH
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