Radio and audio ads are thriving in the digital age, and South Africa has a strong track record of global wins in this discipline. In this episode, guest host Grant Sithole, CCO of Dopemine, talks with Sbu Sithole, CCO of The Odd Number, and Ravi Naidoo, Programme Manager at Jacaranda FM. They cover new opportunities, the craft, and some behind-the-scenes insights into making great radio work.



In this episode:



00:00 Introduction to Radio and Audio Ads

00:51 Welcome and Guest Introductions

02:42 The Evolution of Audio Advertising

02:47 The Boom in Podcasting and New Audio Formats

05:04 The Power of Radio: Theatre of the Mind

08:01 Crafting Great Radio Ads

13:38 Challenges and Opportunities in Modern Radio Advertising

19:03 Nostalgia and Iconic Radio Campaigns

20:59 Insights from a Veteran Programmer

21:08 Engaging Branded Content

21:15 Creative Advertising Examples

21:58 The Importance of Open-Mindedness in Media

22:47 The Odd Number's Unique Flavour

23:34 The Recipe for Effective Radio Ads

27:07 The Role of Gut Feel in Advertising

27:32 The Courage to Pull an Ad

34:12 The Power of Shorter Ads

37:02 Final Thoughts and Future Possibilities Creative Circle website · Kagiso Media Radio