When it comes to Cannes, South Africa has a history of punching way above its weight. But not this year. What’s shifted? What is needed to get back up on that global stage? Is it an industry issue, an agency issue or is it simply not a priority anymore?



Join our SA Cannes judges Keith Manning, Executive Creative Director at TBWA Hunt Lascaris, Zee Ntuli, a director from Darling Films, and Thandeka Gilbert, Creative Group Head from McCann Joburg, as they discuss our performance and their experiences at this year’s Cannes Lions awards.



00:00 South Africa's Struggle at Cannes Lions

01:54 Judging the Industry Craft Category

03:10 Judging the Film Craft Category

04:49 Challenges in Judging and Producing Work

08:22 The Importance of Craft and Time

11:22 Agility vs. Quality in Advertising

16:02 Breaking the Cycle and Innovating

21:32 Embracing Local Identity in Film Craft

22:44 The Importance of Authenticity and Originality

24:09 Challenges with Client Approval Processes

27:16 Understanding Client KPIs for Better Results

30:55 Building Creative Communities and Fandoms

35:30 The Role of Bravery in Creative Success

40:11 Incorporating Creative Accolades as KPIs

43:23 Final Thoughts Creative Circle website · Kagiso Media Radio