In this episode of 'Talking in Creative Circles,' Julie Maunder, founder of Ididthat.co, hosts a discussion with industry veterans Xolisa Dyeshana, Chief Creative Officer at Joe Public, and Alex Goldberg, Creative Partner at Ogilvy Cape Town. They delve into the highlights of the Creative Circle Best of Year Awards, discussing standout campaigns and the judging process.



The conversation covers some of the categories including film, print, audio, and digital communication, emphasising the importance of storytelling, compelling case study creation, and client-agency collaboration.



They reflect on the evolving standards in South African advertising, highlighting innovative campaigns. This episode is packed with insights and advice for creating award-winning work, making it essential listening for anyone in the industry.



Key moments:



00:58 Overview of Creative Circle Best of Year Awards

01:18 Meet the Industry Experts

01:55 Judging the Best of the Year

04:17 Debating the Top Work

06:39 Innovation in South African Advertising

09:35 Creating Award-Winning Campaigns

14:58 The Importance of Case Study Videos

19:01 Client-Agency Collaboration

30:21 Integrated vs. Film Categories

32:55 The Power of Storytelling in Advertising

33:43 Crafting Compelling Film Pieces

34:18 The Impact of Integrated Campaigns

37:45 Celebrating Excellence in Print

40:59 Radio: South Africa's Strong Suit

44:37 Innovative Out of Home Campaigns

46:55 Design Excellence in Advertising

49:59 Digital Communication Highlights

54:58 PR and Media Communication Success

56:44 Final Thoughts and Industry Insights Creative Circle website · Kagiso Media Radio