Are you telling yourself the story that “clients can’t afford my fee”? In this episode of the Private Practice Podcast, I break down the common money stories and mindset blocks that keep women in private practice stuck in undercharging, overworking, and feeling undervalued.

If you've ever doubted your pricing, questioned your worth, or worried about raising your fees—this episode is a must-listen. I’ll walk you through the evidence-backed truth about affordability using the bell curve principle and explain why 88% of people can afford your fee. The real issue? You’re likely not communicating the value of what you offer in a way that resonates.

You'll learn how to set your fees using the Mind-Business-Spirit approach, including practical business strategies (hello spreadsheets and projections), how your thoughts shape your income, and how to stay aligned with your soul purpose while running a sustainable practice.

I also share the behind-the-scenes thinking that went into creating Practice Momentum—my high-touch program for therapists who want more clients, more income, and more freedom without doing more. If you’ve barely got clients, feel stuck or invisible, or are on the verge of burnout, this was made for you.

Action Step for a Quick Win:

Use the simple formula I share to calculate your session fee based on your business expenses and personal income goals. Awareness is the first step toward aligned pricing.

Links:

🔗 Join Practice Momentum (Applications close July 15):

https://sales.brooklynstorme.com/momentum/

🔗 Website Wellness Check:

https://sales.brooklynstorme.com/website-wellness-check-up-aud/

🔗 Free Therapist Community:

https://sales.brooklynstorme.com/ultimate-private-practice-upgrade/

🔗 Instagram:

https://www.instagram.com/theprivatepracticecoach/

Timestamps:

00:00 – Intro & Practice Momentum

05:42 – My favourite feel-good jingle

09:51 – The “clients can’t afford me” story

10:21 – Bell curve breakdown: Who really can afford your fee

16:14 – The Mind-Business-Spirit approach to pricing

20:00 – Practical formula to calculate your fee

24:14 – Budgeting for super, PD & more

25:18 – Projecting your money stories onto clients

27:40 – Why clients aren't booking (it's not the fee)

29:48 – What makes a generalist practice invisible

34:45 – The 3 biggest client objections and how I solved them

43:32 – Why people will pay for solutions (not safe spaces)

48:57 – Spiritual alignment and the right pricing

56:59 – Why undercharging leads to burnout

1:00:05 – How to step into the identity of a business owner

1:03:32 – Your fee is not the problem (your marketing might be)

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