If you’ve ever wondered why your private practice isn’t generating as much revenue as it could, this episode is for you. I share how to stop “selling the candle” and start communicating true value in a way your clients actually connect with. Whether you’re offering therapy sessions, courses, workshops, or even freebies like PDFs or apps, the difference between struggling and thriving often comes down to how you present the value of what you do.

In this conversation, I walk you through the mistakes I see therapists making with their websites and social media, why niching matters so much, and how to use plain, relatable language that converts inquiries into bookings. I also share what we can learn from big launches (like Alex Hormozi’s record-breaking book launch) and how therapists can adapt those strategies without the overwhelm.

If you’re not sure how your website is performing or if you’re struggling to attract the right clients, book a Website Wellness Check and let me give you tailored feedback on your messaging and visibility. Or, if you’d like to brainstorm your practice strategy with me directly, grab a Complimentary 15-Minute Business Strategy Session. Both are designed to give you clarity and practical next steps to help you generate more revenue with ease.

Timestamps

00:04 – Welcome and intention for today’s episode

01:08 – Organising my diary and creating a themed planner

04:10 – Sharing the planner with Practice Momentum members

05:11 – Why entrepreneurship is personal development in disguise

06:44 – Inspiration from watching The Office

08:30 – Selling value vs selling the candle

13:35 – Why clients pay for iPhones but not therapy sessions

15:08 – How to explain therapy in client-friendly language

16:42 – Making your About page relevant to your ideal client

18:51 – Why value, not fees, gets bookings

19:30 – The power of niching in private practice

22:01 – Why flowery or stiff language kills connection

24:20 – Building trust with authenticity on your website

25:08 – Research for my book and lessons from Alex Hormozi’s $100M launch

32:55 – Starting with the end in mind in your business and book writing

35:17 – How to adapt successful launch models for your practice

36:59 – Why niching unlocks revenue and visibility

37:37 – Quick wins: Website Wellness Check and strategy sessions

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