Struggling to get private practice clients despite having a website? Learn the four-stage client pathway (marketing funnel) that turns strangers into paying clients. Discover why your website alone isn't enough and what you need to do at each stage: awareness, interest, desire, and action. Brooklyn breaks down why it takes time to build trust, how to use social media effectively without paid ads, and why Facebook rewarded her with $600 worth of free reach. Plus, learn about common conversion mistakes, why follower counts don't matter, and how to build a real audience through email. Perfect for counsellors, psychologists, and social workers ready to grow their practice sustainably.

Links:

• Website: https://brooklynstorme.com


• Etsy Store: https://thehappypractice.etsy.com


• Facebook: https://www.facebook.com/brooklynstormephd/

00:00 - Welcome & Episode Introduction

01:02 - Understanding the Marketing Funnel (Client Pathway)

02:34 - Stage 1: Awareness & Attraction

04:42 - Stage 2: Building Interest with Lead Magnets

07:26 - Stage 3: Creating Desire Through Trust

09:19 - Stage 4: Conversion & Taking Action

12:09 - Why Conversion Rates Are High in Therapy

13:06 - Website Timeline: Why 8 Weeks Isn't Enough

16:11 - The Cost of a Broken Website

18:08 - Making Booking Simple & Easy

20:30 - What to Do When Your Website Isn't Converting

22:38 - Stop Adding More Platforms, Refine What Works

23:41 - The Awareness Problem

26:49 - How to Promote Your Lead Magnets

29:12 - Fixing High Bounce Rates

31:25 - Why People Don't Book After Downloading

32:58 - Email Nurture Sequences That Build Relationships

37:23 - Working Through Each Funnel Level

38:40 - Why You Can't Sell Without an Audience

40:06 - Followers vs Real Audience

42:41 - Writing Emails People Want to Open

45:41 - Getting Clients from Social Media

46:06 - Facebook's $600 Free Advertising Reward

48:40 - The Power of Original Content

52:23 - Why Consistency Beats Perfection

54:09 - Standing Out from AI-Generated Content

56:07 - Being Social on Social Media

57:16 - Final Takeaways & Next Steps

Mini FAQs

Q: How long does it take to get clients from a new website?

A: Building trust takes time. Even with an optimised website, expect 3-6 months before seeing consistent client inquiries as people move through the 4-stage pathway from awareness to booking.

Q: Why am I not getting clients even though I have a website?

A: Your website is just one part of the client pathway. You need to actively drive traffic through awareness activities (social media, blog posts, SEO) and build interest with lead magnets and email sequences.

Q: What is a marketing funnel for therapists?

A: It's a 4-stage client pathway: (1) Awareness - people discover you, (2) Interest - they engage with your content/freebies, (3) Desire - they see proof you're trustworthy, (4) Action - they book with you.

Q: How can I get more clients without paid advertising?

A: Focus on organic strategies: post original content on social media, create valuable lead magnets, build an email list, optimise your website for conversions, and engage in genuine conversations online.

Q: What's a good conversion rate for therapy practices?

A: The average conversion rate in health and wellness is 70-80%, compared to 50% in other industries. This is because clients must trust you before they book, so they're more committed when they reach out.

Q: Why do my social media posts not convert to clients?

A: Check if there's alignment between your social content and website messaging. Also ensure you're using original content (not AI-generated) and being genuinely social, not just promotional.

Q: How many lead magnets should I have?

A: Create multiple lead magnets to see what resonates with your audience. Different freebies attract different people and help you identify which topics your ideal clients care about most.

Q: What's the average email open rate for therapists?

A: The average email open rate for mental health practitioners in Australia is 22%. Focus on writing valuable, helpful emails that your audience genuinely wants to receive.

Q: How do I know which stage of the funnel is broken?

A: Track your data: No website traffic = awareness problem. High bounce rate = messaging mismatch. Downloads but no bookings = nurture sequence issue. Discovery calls but no conversions = confidence/process problem.

Q: Should I focus on getting more followers?

A: No. Follower count is a vanity metric. Focus on building an email audience of engaged people who actually want to hear from you. You can get clients with zero social media followers.

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