Join Booked & Better Monthly Resource Subscription here

Are you tired of offering freebies on your website that no one downloads? In this episode of the Private Practice Podcast, I share the new way to attract more inquiries and client bookings using interactive, implementation-based resources that actually work.

Traditional PDFs and ebooks no longer carry the value they once did—thanks to AI, clients can find the same information in seconds. But by creating interactive tools that provide real results and experiences, you can build trust, credibility, and genuine engagement that turns website visitors into paying clients.

This episode is for therapists, counsellors, psychologists, social workers, and play therapists who want to stand out in private practice. You’ll walk away knowing how to:

• 
  

  Replace outdated freebies with tools that actually convert

  
  


• 
  

  Build stronger connections and authority with potential clients

  
  


• 
  

  Use interactive resources across multiple areas of your practice—supervision, referrals, waitlist support, and even passive income

  
  


• 
  

  Get a quick win by evaluating your current freebie and making it more engaging

  
  

Quick Action Step: Review your freebie today and ask yourself—does this help my client create a real change or result? If not, it’s time to update it into something more interactive.

Timestamps:

00:00 – Welcome to the Private Practice Podcast

00:22 – Introducing Practice Momentum

01:09 – The #1 question therapists ask: how do I find clients?

02:19 – Why your website matters more than ever

04:33 – Why newsletters and generic freebies don’t work

06:00 – The problem with templated journals

08:02 – Why PDFs and ebooks have lost their value

09:54 – The solution: implementation + interactivity

14:28 – How results build trust and lead to bookings

16:46 – Why interactive experiences are the future of marketing

19:36 – Beyond freebies: other uses for interactive tools

24:25 – How this strategy helps with supervision and referrals

26:34 – Introducing Booked at First Sight inside Booked & Better

28:27 – How quickly you can get started

30:55 – Everything included in Booked & Better

31:57 – Final invitation and wrap-up

Private practice marketing private practice therapist counsellor business coach how to get more therapy clients psychology private practice counselling private practice social worker private practice play therapist marketing for therapists therapy website inquiries therapy bookings client referrals therapist lead magnet therapist freebies therapy marketing tips counselling business ideas practice momentum therapy marketing strategy therapy business growth therapist resources therapist private practice tools