Stop Waiting to Feel Ready: Build Confidence with Simple Systems for Your Private Practice

Show notes:

Today I’m talking about confidence—the kind you build by doing the scary thing first and letting the confidence catch up. If you’ve been telling yourself “I’ll raise my fee / charge cancellations / get help when I feel ready,” this episode is for you. I share a personal story about investing in my business before I felt confident, how fear shifted to excitement the moment I committed, and why structure beats willpower every single time in private practice.

This episode is for women therapists—counsellors, psychologists, social workers, and play therapists—who love the work but feel stuck second-guessing decisions, winging it without processes, and relying on motivation that comes and goes. You’ll hear how to create safety and certainty in your business by putting simple processes in place (onboarding, cancellations, marketing routines) and tracking your progress so your brain sees real evidence that it’s working. I also talk about reframing fear as a sign of growth, and how systems reduce emotional load so you can show up confident and consistent.

You’ll walk away with a clear next step to create more stability and confidence fast: design one tiny process you can repeat—then track it for 30–90 days. If you want support implementing this quickly with on-demand help, you can work with me inside Practice Momentum. It’s like having an expert in your pocket, ready when you are.

• Explore Practice Momentum here: https://sales.brooklynstorme.com/momentum/


• You can also grab my Website Wellness Check if your site isn’t converting: https://sales.brooklynstorme.com/website-wellness-check-up-aud/


• Join my free community for therapists here: https://sales.brooklynstorme.com/ultimate-private-practice-free-community/


• Check out Booked & Better monthly tools: https://sales.brooklynstorme.com/booked--better/


• My YouTube channel is here if you’d like more episodes and tutorials: https://www.youtube.com/@theprivatepracticecoach

Timestamps:

00:00 Welcome and why this episode matters for your confidence

00:22 Practice Momentum: on-demand support when you need it most

01:17 The myth of “I’ll do it when I’m ready”

02:19 Confidence lives on the other side of fear

02:48 My story: moving out of a clinic and facing financial fear

04:28 The reality of savings pressure and business costs

05:20 The mistake of taking random advice without critical thinking

06:17 Investing before I felt ready (and why it worked)

09:09 The instant relief after committing—and what changed next

10:45 Why confidence follows action (not the other way around)

12:26 Reframing fear as a signal of growth and alignment

16:39 Early mistakes with cancellations and what I learned

19:11 The cure for winging it: documented processes

20:35 Onboarding and offboarding to reduce emotional load

21:17 Systems vs willpower: what actually sustains progress

24:01 Make it repeatable, then track it to prove it’s working

27:29 Your next step and how Practice Momentum can help

Action step for a quick win:

Pick one moment that regularly stresses you (for example: new enquiry, reschedule, or cancellation). Write a three-step mini-process you’ll follow every time, save it as a note or template you can copy/paste, and start tracking it daily for the next 14 days. The goal is repeatability, not perfection. When your brain sees the data, your confidence grows.

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