How to Simplify Your Social Media Marketing and Attract Inquiries (without posting everywhere)

I recorded this right after Facebook awarded me an “Emerging Talent” badge — and it got me thinking about how to use social media in a way that actually works for therapists. In this episode, I share how I simplify my marketing, why I only focus on one platform, and the exact approach I use to consistently attract inquiries without spending hours online. If you’re tired of creating endless Canva posts that don’t convert, this episode will feel like a breath of fresh air.

This one is for women in private practice — counsellors, psychologists, social workers, accredited mental health social workers, and play therapists — who want a simpler, calmer approach to marketing that still brings in clients. I talk about niching (and how it makes content effortless), why Facebook often works better than Instagram for our field, and how to “show not tell” your expertise so potential clients feel connected and safe reaching out.

You’ll walk away knowing how to pick one platform, post less but connect more, and create trust through genuine conversations — not algorithms. I also talk about authenticity, karma, and why giving freely online actually leads to more aligned clients.

Links mentioned in this episode

Practice Momentum (12-month private, high-touch support): https://sales.brooklynstorme.com/momentum/

Website Wellness Check (video audit to improve inquiries): https://sales.brooklynstorme.com/website-wellness-check-up-aud/

Booked & Better Monthly Private Practice Tools: https://sales.brooklynstorme.com/booked--better/

The Ultimate Private Practice | Free Community for Therapists: https://sales.brooklynstorme.com/ultimate-private-practice-free-community/

The Un-Discovery Call: https://sales.brooklynstorme.com/un-discovery-call/

Website: https://www.brooklynstorme.com

Timestamps

00:00 Welcome to The Private Practice Podcast

00:22 Why I created Practice Momentum

01:04 My morning routine and plans for the day

01:59 Facebook’s “Emerging Talent” badge

03:15 Why most therapists’ socials don’t get inquiries

04:22 The two reasons mine works

05:42 How niching down makes content easy

07:06 Who my ideal client really is

09:43 Why so many therapists feel confused and stuck

13:22 Why Facebook outperforms Instagram for therapists

15:21 What actually stops the scroll

17:22 Understanding the numbers and conversion rates

18:52 Facebook as a place for connection

22:17 Dropping the pressure to sell and just being you

28:27 Giving your best content freely

31:59 Setting realistic expectations

33:45 The importance of website optimisation

35:57 Abundance, karma, and attracting aligned clients

38:35 Posting less but connecting more

39:15 Managing your marketing expectations

41:29 What (and what not) to share in Facebook groups

47:20 Why link-dropping reduces reach

51:22 You’re always marketing — intentionally or not

58:28 How your behaviour online builds or breaks trust

1:03:29 Authenticity clients can actually feel

1:08:57 How I practise transparency with clients

1:11:24 Connection over polish — especially with AI everywhere

1:12:24 Where to find me and how to get help

Action step for a quick win

Pick one Facebook group your ideal client is already in. Today, leave one helpful, genuine comment answering a question within your scope — no links, no pitch. Do this three times this week and notice who starts viewing your profile or messaging you.

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