In this episode of the Private Practice Podcast, I’m diving into one of the most powerful yet often-overlooked tools for creating stability and growth in your private practice: a business plan. Now, before you roll your eyes and think it sounds boring or too “corporate,” hear me out. A business plan doesn’t need to be rigid or overwhelming. In fact, when you approach it with both structure and flow—balancing the masculine and feminine energies—it can help you create more confidence, more clarity, and a business that actually works for you, not the other way around.

If you’ve ever felt like you’re on the hamster wheel of chasing bookings, reacting to cancellations, or grabbing at shiny marketing tactics without a clear direction, this episode is for you. I share how your business plan can help you shift from chaotic and reactive into calm and focused, while still feeling aligned with who you are and how you like to work. Whether you’re structured and thrive on ticking things off a list, or you prefer a more intuitive and flexible approach, you’ll walk away with practical insights that can help you design a plan you’ll actually stick with.

I also talk about what happens when we lean too heavily into either masculine or feminine energy in our practices, why neither extreme works, and how integrating both is the key to creating a thriving, sustainable private practice. By the end of this episode, you’ll have a simple framework for your next quarter that doesn’t feel overwhelming—and a way to bring joy, fulfillment, and confidence back into the way you run your business.

If you’d like my help to map out your quarterly plan in a simple, supportive way, you can book a free 15-minute call with me here: Book Your Complimentary Planning Call

And if you’re ready to go deeper with ongoing, on-demand support to truly build the practice you want, check out Practice Momentum.

Timestamps:

00:00 Welcome and quick updates

02:00 Why bookings aren’t your business (and what to focus on instead)

05:00 The chaos of running a practice without a plan

06:30 Business planning as feminine and ADHD-friendly

08:00 Masculine energy: structure and action

09:30 Feminine energy: creativity and connection

12:00 The pitfalls of staying only in one energy

18:00 Bringing both energies together in your business plan

23:00 How to create a plan that works with your energy and style

27:00 Focus, vision boards, and daily practices that keep you on track

34:00 Mapping your 90-day plan with identity, goals, and feelings

41:00 Wrapping up and invitation to book a free planning call





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