If you have been waiting for the perfect idea, the right niche, or the next "blue ocean," we've got news for you. It doesn't exist. There is no untouched space left out there. Every topic, every market, every idea has already been done. Every niche is saturated, except one: you.

But you haven't been done. The only niche left is you. 

In this episode, Bart and Sunny unpack Gary Vee’s “lightning-bolt” reminder that the secret to standing out isn’t strategy, it’s story. They talk about showing up messy, honest, and in motion, breaking free from excuses, and why clarity doesn’t come from thinking...it comes from doing. 

Whether you’re an entrepreneur, creator, or someone sitting on the edge of your own greatness, this episode is your permission slip to decide, start, and become.

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