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The Role of AI in Public Relations: Essential Insights for Crisis Communication Specialists

The Role of AI in Public Relations: Essential Insights for Crisis Communication Specialists

Update: 2024-07-04

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Over the past two years, the application of artificial intelligence (AI) in corporate communications and public relations has sparked intense debate and experimentation.

So I read Stephen Waddington's recent management briefing paper "Use of AI in Corporate Communications and Public Relations: The Story So Far" and explored the key learnings and insights that are particularly important for crisis communications professionals like us.

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The Role of AI in Public Relations: Essential Insights for Crisis Communication Specialists

The Role of AI in Public Relations: Essential Insights for Crisis Communication Specialists

Philippe Borremans