The Soft Skills Involved in SEO Product Management
Description
About This Episode
In this episode, we’re joined by Adam Gent, an independent SEO Consultant and Product Manager. Adam has spent over 12 years working in SEO, Digital and Product. He's worked in award-winning agencies as a Senior SEO Strategist and in-house as a Product Manager.
Adam is also the founder of The SEO Sprint newsletter. A weekly newsletter that helps SEO professionals become smarter at working effectively with development and product teams.
In this episode you’ll learn how to implement SEO recommendations effectively, prioritize your SEO work, and leverage SEO case studies for persuasion, as well as tips for improving your writing skills.
"Just a quick tip with prioritization: it isn't just a one-off thing. I think a lot of people, And this is something I learned as a PM. Prioritization is a skill. It's not a one-off thing. It's not like high, medium, or low six months ago, right? And now we're, you know, we're doing it again six months later, high, medium, low. It's like, I call it ruthless prioritization. You are constantly working on it." - Adam Gent
This episode is for you if you’re curious about the following:
- How an outcomes mindset and product briefs as an in-house SEO can help you get more of your recommendations implemented.
- How to build trust for your work internally.
- How to prioritize your technical SEO work.
- How to leverage SEO case studies to persuade others.
- How a product manager approach to SEO might make your efforts more successful.
- Tips for improving your writing.
Tune in for an insightful conversation with Adam Gent!
Resources
Find on episode webpage.
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