Utilizing Jobs To Be Done Theory in Digital Marketing
Description
About This Episode
Join us as scaling consultant, Zac Stucki, unveils his secrets to using Jobs to Be Done Theory in your marketing program. Zac is passionate about the jobs-to-be-done theory and how it can improve marketing effectiveness. He is an operations consultant with over 7-years of experience. He has a master's degree in business administration from a top-tier university and has worked with businesses throughout the United States. His work has helped to scale companies from 7 to 8 figures by understanding their customer’s jobs to be done, finding and fixing their operational limitations, and reducing project timelines.
This episode is perfect for you if you’re curious about the following:
- How to utilize the jobs to be done theory to improve the messaging to your current and potential customers.
- How to standardize processes to make marketing more efficient and effective, cut waste, reduce project timelines, and reduce customer churn.
- How to conduct compelling customer interviews and build effective customer journeys that will positively impact your marketing efforts.
Tune in for an insightful conversation with Zac Stucki!
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