DiscoverInnovate EcoThe Startup Diaries (Ep. 8) - Planning the Perfect Launch Video (with Videographer Jack Edwards)
The Startup Diaries (Ep. 8) - Planning the Perfect Launch Video (with Videographer Jack Edwards)

The Startup Diaries (Ep. 8) - Planning the Perfect Launch Video (with Videographer Jack Edwards)

Update: 2025-05-04
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In this episode of the Startup Diaries, we’re joined by video creative and marketing agency pro Jack Edwards to help us answer a huge question: how do we turn our early-stage startup into a story people actually understand and care about?

We dig into:

  • Why storytelling (not stock footage) makes a brand stand out

  • How to explain your mission in 30 seconds (without sounding cheesy)

  • The 4 types of video we’re planning for the No Longer Known launch

  • Whether your startup really needs an animated dodo

  • Why the unboxing experience is the product

Plus: a deep dive into dog actors, content ideas that made us stop scrolling, and a quiz on the extinction of the dodo (naturally).
👕 Want to be first in line for our launch? Sign up at NoLongerKnown.com

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The Startup Diaries (Ep. 8) - Planning the Perfect Launch Video (with Videographer Jack Edwards)

The Startup Diaries (Ep. 8) - Planning the Perfect Launch Video (with Videographer Jack Edwards)

Rob Wreglesworth