The Startup Diaries (Ep.4) - Choosing Our Brand Identity - Deep Dive With Our Branding Consultant Ash
Description
In this episode, Rob and Matt are joined by brand consultant Ash to discuss the critical role of branding in startups, particularly in the context of their planet-positive business. They explore the importance of collaborating with designers, the significance of brand archetypes, and the balance between humor and seriousness in branding.
The conversation also delves into the symbolism of the dodo in their branding strategy, emphasising the need for a unique approach that challenges traditional norms in the industry.
The hosts delve into the collaborative journey of designing a brand identity, focusing on the evolution of the logo and the creative process behind it. They discuss the importance of visual elements, the playful yet serious tone of the brand, and the significance of collaboration in achieving a cohesive design.
The conversation also touches on the fun aspects of branding, including a quiz segment that adds a light-hearted touch to the discussion.
For more of Ash's work head to www.studioaaaaaaalvk.com
Please also head to www.nolongerknown.com and sign up to our mailing list and VIP list if you haven't already!
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