In this powerful conversation, designer Monica Shah, co-founder of Jade, joins host Shreya to discuss India's rich textile legacy, slow fashion, and what it truly means to build a cruelty-free luxury brand.From the story of bringing Dior to the Gateway of India to empowering women artisans in villages like Bolpur and Kutch, this episode takes you through an inspiring journey of craft, culture, and consciousness.✨ Learn about:- Cultural sustainability and Indian identity- The story behind Jade and the Grassroot Artisans Project- Vegan luxury and cruelty-free fashion- Forgotten crafts like Bandhani, Katha, Ikat, Ajrak, and more- Real stories of women artisans and intergenerational legacyTimestamps:0:00 - Teaser1:38 - Intro2:56 - Dior, India & Cultural Validation4:56 - Why We Must Own Our Indian Identity in Fashion6:56 - Jade’s Vision: Reviving Forgotten Indian Crafts8:56 - The Legacy of Artisans & The Power of Handmade10:56 - Made in India vs Made in Italy: Who Defines Luxury?12:56 - Grassroot Artisan Project: Real Stories from Bolpur14:56 - Contemporary Craft: Ikat, Batik & Katha Reimagined16:56 - Do Buyers Care About Stories Behind the Stitch?18:56 - Sustainable Weddings & What Luxury Really Means20:56 - Women in Craft & the Story of a 20-Year Embroidery22:56 - Bandhani Legacy: Learned at Age 4, Made with Love24:56 - PETA Award & Cruelty-Free Fashion by Jade26:56 - What Next-Gen Shoppers Should Know About Indian Textiles28:56 - How to Begin Your Indian Fabric Journey30:56 - Fabric Masterclass: Phulkari, Ikat, Ari, Ajrak & More32:56 - Kasab, Macramé & the Global-Local Craft Fusion34:56 - Dohar & Upcycled Textiles: Art in Everyday Life36:56 - The Real Meaning of “Handmade in India”38:56 - Why Young India Doesn’t Recognize Real Craft40:56 - Katha, Soof & Collaborative Rebellion Through Embroidery42:56 - Matani Picheri: A Temple for the Marginalized44:56 - Why We Must Preserve These Dying Art Forms46:56 - Ektar Lehengas: 2-Year Masterpieces of Craft48:56 - Closing Thoughts: Fashion That Feels Like a Movement50:48 - Final Thank You: Owning Our Cultural Sustainability🧵 This episode is for anyone who values heritage, craftsmanship, and conscious fashion.🔔 Don’t forget to like, comment, and subscribe for more mindful conversations around art, identity, and sustainability!#IndianFashion #SustainableFashion #SlowFashion #CulturalSustainability #JadeByMonica #HandmadeInIndia #PodcastIndia