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We discuss how 50% of the population gets their news from social media and explore the pitfalls of following fitness influencers who may promote methods without evidence-based reasoning behind them. Influencers often showcase their highlight reels without acknowledging the significant genetic component behind their physiques.

• Genetic factors play a major role in how people look regardless of training methods
• Social media creates unrealistic expectations about what training can achieve for different body types
• Evidence-based fitness content is emerging to counter misinformation
• Fear-based marketing tactics are commonly used to sell unnecessary products
• Redesign your social media feed with 80% educational content and 20% entertainment
• Understanding fitness principles is simple, but practical application requires experience
• The fundamentals of fitness are consistent and evidence-based, though less exciting than trending "hacks"
• Critical thinking helps you distinguish between quality information and marketing tactics

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