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🗣In this episode of the Dropship Unlocked Podcast, hosts Lewis Smith and James Eardley welcome Greg Zakowicz from Omnisend.com, an expert in enhancing ecommerce through tailored email marketing strategies.

Greg shares his journey and insights on how to effectively boost Shopify sales using email marketing.

👉 Prefer to watch this on Youtube? Check it out here  ➡️ https://youtu.be/UFEMu8rRWdQ

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Topics Discussed:

★ Fundamentals of Email Marketing: Importance of email marketing for driving traffic and boosting engagement in ecommerce. Basic principles of email marketing and its impact on customer retention and engagement.

★ Simplifying Email Marketing to a Playbook: Discussion on whether there is a best practice email playbook or if it should be individualised for each company. Focus on customer data, automation, and the importance of testing everything.

★ Email Templates: Guidance on how to format emails, including the copy, layout, and branding to enhance effectiveness.

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Links and Resources Mentioned:

Pick up a copy of Lewis’ book: https://htabook.com 

Get Shopify for £1 a month for 3 months: https://www.dropshipunlocked.com/shopify 

Get a free trial with a professional phone line: https://www.dropshipunlocked.com/circle 

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Key Takeaways:

★ Importance of Email Marketing: Email marketing is crucial for driving traffic and boosting engagement in ecommerce. It helps in retaining customers and enhancing their shopping experience.

★ Personalization and Automation: Leveraging customer data for personalised marketing strategies is key. Automating emails and consistently testing strategies can significantly improve results.

★ Effective Email Formatting: Proper email formatting, including compelling copy, attractive layout, and consistent branding, is essential for maximising the impact of email campaigns.

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• Website: https://www.dropshipunlocked.com

Thank you for listening to the Dropship Unlocked Podcast! Don't forget to subscribe and leave a review on your favourite podcast platform.

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★★★Dropship Unlocked - Lewis Smith★★★

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