Whether you’re looking to gift an Apple product or just pick one up for yourself, we’ve scoured the web for the best prices on everything from Macs to MacBooks, iPads to iPhones, Apple Watches to Apple TVs, and more.

Apple rarely discounts its own products–even during its annual Black Friday shopping event, which runs from Black Friday to Cyber Monday it elects to give out gift cards rather than actual price reductions. However third-party retailers such as Amazon and Best Buy run sales all year long. So if you want a new Apple device right now, there are plenty of discounts worth grabbing. In this article, you’ll find the top discounts we’ve seen. Plus, for even more deals, we’ve linked to our dedicated deals round-ups for each product category.

Apple does offer year-round discounts to students, including a Back To School event where further-education students can get up to $150 in gift cards when purchasing certain Apple products (this giveaway will be running in the southern hemisphere between January to March). There’s also the Apple Refurbished Store where you can sometimes grab a bargain.

Use the table of contents to jump to the best deals right now for the Apple product you want—including the new iPhone 16, Apple Watch Series 10, AirPods 4, iPad mini, and all the M4 Macs, which were announced this fall.

Best AirPods deals

<figure data-wp-context='{"uploadedSrc":false,"figureClassNames":"wp-block-image size-large","figureStyles":null,"imgClassNames":"wp-image-1207449","imgStyles":null,"targetWidth":"none","targetHeight":"none","scaleAttr":false,"ariaLabel":"Enlarge image: AirPods Pro 2","alt":"AirPods Pro 2"}' data-wp-interactive="core/image" class="wp-block-image size-large wp-lightbox-container"><button class="lightbox-trigger" type="button" aria-haspopup="dialog" aria-label="Enlarge image: AirPods Pro 2" data-wp-init="callbacks.initTriggerButton" data-wp-on-async--click="actions.showLightbox" data-wp-style--right="context.imageButtonRight" data-wp-style--top="context.imageButtonTop">
<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" fill="none" viewbox="0 0 12 12">
<path fill="#fff" d="M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z"></path>
</svg>
</button></figure>

Foundry

New AirPods were announced by Apple in September 2024. We saw some deals on the AirPods 4 over Black Friday, and, at least in the U.S., those discounts appear to be continuing for now.

Following the launch of new AirPods, the AirPods 2nd-gen and AirPods 3rd-gen were discontinued. You may therefore see deals on those older products until stock runs out, however, we recommend that instead of buying discounted AirPods 3, consider the even cheaper AirPods 4 without ANC, which start at $129/£129.

Apple also introduced a USB-C equipped AirPods Max in new colors and discontinued the older Lightning-equipped models. If you see the Lightning model at a good discount it’s worth buying.

U.S.

• Amazon, AirPods Pro 2 (USB-C case): $199 ($50 off, MSRP $249)





• Amazon, AirPods 4: $119 ($10 off, MSRP $129)





• Amazon, AirPods 4 with ANC: $169 ($10 off, MSRP $179)





• Amazon, AirPods Max (USB-C): $529 ($20 off, MSRP $549)





• Amazon, AirPods Max (Lightning): $400 ($149 off; MSRP $549 – Clearance)

U.K.

• Argos, AirPods (3rd gen, 2021, MagSafe): £139 (£40 off, RRP was £179–Clearance)





• Argos, AirPods (3rd gen, 2021, Lightning): £129 (£40 off, RRP was £169–Clearance)





• Argos, AirPods (2nd gen, 2019): £109 (£20 off, RRP was £129–Clearance)

See our dedicated round-up of the best AirPods deals

Best iPhone and accessory deals

<figure data-wp-context='{"uploadedSrc":false,"figureClassNames":"wp-block-image size-large","figureStyles":null,"imgClassNames":"wp-image-1339289","imgStyles":null,"targetWidth":"none","targetHeight":"none","scaleAttr":false,"ariaLabel":"Enlarge image: iPhone 14 Home Screen ","alt":"iPhone 14 Home Screen "}' data-wp-interactive="core/image" class="wp-block-image size-large wp-lightbox-container"><button class="lightbox-trigger" type="button" aria-haspopup="dialog" aria-label="Enlarge image: iPhone 14 Home Screen " data-wp-init="callbacks.initTriggerButton" data-wp-on-async--click="actions.showLightbox" data-wp-style--right="context.imageButtonRight" data-wp-style--top="context.imageButtonTop">
<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" fill="none" viewbox="0 0 12 12">
<path fill="#fff" d="M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z"></path>
</svg>
</button></figure>

Dominik Tomaszewski / Foundry

In the U.S. specific