The role of redemption prizes in the guest experience (Bryn Netz - Sureshot Redemption)
Description
Bryn Netz is Sales Manager for Sureshot Redemption, a firm providing prizes and merchandise to family entertainment centers. In this interview, Bryn talks about what goes into a successful redemption counter and shares several examples from his years of experience. When it comes to the role of the redemption counter in an FEC, Bryn stresses that the counter is often the final impression that a guest has when visiting, and the way in which it is organized and managed is reflective of the center as a whole. We also discussed how the prizes themselves can drive repeat visitation, especially when they are in ticket ranges that are often out of reach for guests to achieve in one visit. And lastly, Bryn shares the importance of the team members to the success of the redemption, as well as the venue as a whole, and shares how each individual team member can generate a huge financial impact to the business.
United States
