The true purpose of VR (James Jensen - JUMP)
Description
James Jensen is Founder and CEO of JUMP, an immersive VR experience that puts guests into a hyper-real wingsuit simulator. In this interview, James walks us through the JUMP experience, where guests cannot tell the difference between what’s real and what’s not. James also talks about how the purpose of virtual reality is to discover our full potential and find our true self. Additionally, James shares that virtual reality allows for cognitive reframing, meaning it can reshape the perception we have of certain emotions - in the case of JUMP, it can help guests conquer their fears long after their experience. Lastly, James states that JUMP’s tagline is to create life-changing moments, which is embedded into how team members deliver the guest experience.
United States
