"Too much can mean not doing as well."

Will Aitken shares this truth with host Adam Sockel when breaking down his biggest challenge- Taking on too many opportunities.

A talented sales professional who found a knack for creating video content that other sellers connected with, Will has spent this year branching out on his own. While this has created endless potential partnerships and opportunities to work with creative brands and people, the biggest struggle for Will is what happens when he says "Yes" too often.

The conversation blossoms out from there, diving into Will's career as a content creator and seller, Adam and Will going deep on the importance of building trust during the sales process, and Will's endless love of cold calling.

Looking for more information on Will's work? Check out https://willaitken.com/. And visit https://www.orum.com/podcasts to view every episode of the Bold Calling podcast.