Thrive Market Drops Alcohol, Embraces Non-Alcoholic Boom
Update: 2025-12-10
Description
Thrive Market, a leading online health and grocery marketplace, is pioneering a significant shift by eliminating alcoholic products and introducing a wide range of non-alcoholic options. This move aligns with growing health consciousness and a decline in alcohol consumption, as indicated by recent Gallup reports. Thrive Markets CEO, Nick Green, believes alcohol is not the future, citing the booming non-alcoholic drinks sector and logistical advantages. With over one million paying members and seven hundred million dollars in sales, Thrive Market aims to be the go-to place for innovative, healthier alternatives.
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