Tim Allen Doesn't Sell. He Builds Relationships.
Description
#171 Tim Allen is the Chief Growth Officer at MBE CPAs. In other words, he is responsible for bringing in new business.
If you're looking for insight on how to get better getting meetings, building genuine relationships and selling more…then take a few minutes and get this pod in your ears.
Here's what we cover:
| Time | Topic |
| Intro & Background | |
| Role of a Chief Growth Officer | |
| Marketing in CPA Firms: Then vs Now | |
| Bringing Strategy to MBE | |
| Building Internal Relationships | |
| Internal Comms & Knowledge Sharing | |
| Starting at a New Firm | |
| Awareness vs Depth of Knowledge | |
| The Website's Role in Education | |
| Channels That Drive Results | |
| Campaign Planning Process | |
| Managing Expectations | |
| AI in Business Development | |
| LinkedIn Strategy | |
| CPA as Business Consultant | |
| Tim's Daily Workflow | |
| Referral Systems & Reporting | |
| Passion Project: Rides and Drives | |
| Getting Big Interviews | |
| 1:44:01 – End | Final Thoughts & Plugs |
Get in touch with Tim here: https://www.linkedin.com/in/allentimothy/
Or at Rides and Drives: https://ridesanddrives.com/
Connect with Pat here: pmcgovern@ascedia.com
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This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.
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