In today's episode, Sonia and guest Christina Garnett break down three major shifts in marketing: Timothée Chalamet's genius guerrilla campaign for indie ping pong movie Marty Supreme, Taylor Swift's variant overload that's testing even die-hard Swifties, and why politicians desperately need to learn how to make TikToks AND go on 3-hour long podcasts.

Plus: Netflix drops "Original," Apple TV loses "Plus," and why these streaming giants don't need to flex anymore. Special guest Christina Garnett drops knowledge on weakening fandoms, the problem with stunt marketing, and why your favorite brands might be trying too hard.

Key Topics:

• How Timothée Chalamet is revolutionizing movie marketing

• Taylor Swift's variant strategy vs fan fatigue

• Why politicians need to master 30-sec vertical videos

• The death of streaming service flexing

• When fandoms get tired of your BS

• Tech's obsession with rage-bait marketing

• The real reason behind all these rebrands

• Why manufactured authenticity wins

Guest: Christina Garnett, author of "Transforming Customer Brand Relationships"

00:00 Introduction

02:51 The Evolution of Streaming Services

05:47 Timothée Chalamet's Unique Marketing Approach

23:31 The Risk of Attention-Seeking Marketing

33:33 The Evolving Role of Politicians in the Digital Age

47:37 The Changing Landscape of Fandoms and Brand Loyalty

58:44 Christina Garnett's Book Launch and Marketing Insights

01:06:18 Takeaways