Though Tobias Boerner has been fasting since 2019, his app has done the opposite,  feasting on effective growth and retention practices for years to reach over 26 million users worldwide. Our host Peggy Anne Salz chews on some techniques that established Fastic as the world's leading intermittent fasting app with Tobias in this Big Leap episode. Co-Founder and CEO of Fastic, Tobias has a passion for marketing and a laser focus on growth. In the episode, he explains how he bakes these passions into his retention recipe and perfects personalization to reach a customer app rating of 92%. 

“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.

About CleverTap:

We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps. 

Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.

Visit our website: https://clevertap.com/​

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CHAPTER TIMESTAMPS

00:00 - Fastic, a renowned intermittent fasting app

03:37 - Building trust during the onboarding process

06:30 - How to satisfy customer personalization cravings

11:57 - Climbing the rungs of the personalization ladder

15:23 - AI's role in a good customer journey

17:44 - Delivering communications when they count

19:52 - How retention keeps the growth wheel turning 

22:54 - A small action that made a big impact

25:23 - Rapid-fire Q&A