Top lead sources for the top 1% Realtors. From referrals to geographical farming to investing in the community, which has lead to the largest amount of inbound leads for top Realtors. It's casting a wide net, inside a small pond. You're not trying to get everyone in your city, you're focused on an area you can master and show your best value to those who live in that area. If you're not bringing them value, you are of no value to them. Remember, just because you hear someone has market share, doesn't mean they actually do. It's all about how you focus and the amount of value you can bring to others. You'll need to establish yourself online, hit the streets, and talk with people, and support community events. It's the digital mayor strategy we've been speaking about from our first episodes. 

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