Toxic Beauty Products: Understanding Ingredients, Labeling, & Packaging with Elate Beauty Founder, Melodie Reynolds
Description
Melodie Reynolds, founder of Elate Beauty, shares her journey of starting a sustainable and ethical beauty brand. She fell into the beauty industry by accident but was drawn to the transformative power of makeup and the importance of creating an amazing customer experience. After becoming disillusioned with the industry's lack of sustainability and ethical practices, she started her own company, Elate Beauty, with a focus on zero waste and refillable packaging. Melodie emphasizes the importance of desirability and user experience in sustainable products and highlights the need for individual research and finding personal thresholds for ingredient preferences. Melodie Reynolds emphasizes the importance of making conscious choices when it comes to beauty products, considering the quality of ingredients, sourcing practices, and transparency of brands. She discusses the issue of greenwashing in the beauty industry and the lack of regulations on labeling claims. Reynolds highlights the need for third-party certifications and transparency in operations and supply chains. She also encourages consumers to view their beauty rituals as mindful rituals rather than mindless routines and to make small, intentional changes that can have a positive impact on the environment.
How to connect with Elate Beauty
@elatecosmetics
@melodieelated
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