Transforming Marketing with SongDivision’s Andy Sharpe
Update: 2024-10-07
Description
In this episode of The Strategy Sherpa Show™, host David Chavez talks with Andy Sharpe, founder and CEO of SongDivision. Andy shares his journey from professional musician and songwriter to leading a team that uses music to transform corporate culture. He discusses overcoming 15 years of marketing challenges by promoting an experienced internal employee to manage the team. By focusing on project management and leveraging specialized talent, Andy reshaped SongDivision’s marketing strategy and enhanced communication of the company’s value.
Tune in to hear how this approach overcame long-standing issues and helped communicate the company’s value more effectively. This episode offers valuable insights on leveraging internal talent and effective team management.
Tune in to hear how this approach overcame long-standing issues and helped communicate the company’s value more effectively. This episode offers valuable insights on leveraging internal talent and effective team management.
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