Join us as we chat with Cody Petershein from Yoder's Storage Sheds, a family-run business that's transforming backyard spaces across the country. Dive into Cody's insights on how his father-in-law, Clifford Yoder, turned a passion for sheds into a thriving enterprise. Discover the parallels between running marathons and growing a business and hear how Cody's journey from building sheds to leading sales helped launch their company in July 2020.

Explore the shifting landscape of shed design and customer demands, from the sleek single slope styles to the fully finished backyard bars and home offices. Cody shares how personalized customization has become key to industry success, adapting to the unique needs of customers who see sheds as more than just storage spaces. Hear anecdotes about maneuvering sheds through challenging terrains and the creative uses found for these versatile structures, from golf simulators to power-equipped offices.

Building trust and community is at the heart of Yoder's Storage Sheds' expansion efforts, as they navigate state deliveries and compete with big-box retailers. Cody shares stories of successful marketing strategies and the invaluable role of their sales team in building lasting customer relationships. With a nod to Ernest Shackleton's legendary perseverance, we discuss the importance of resilience and teamwork in business, highlighting how a positive work culture fuels both employee satisfaction and company growth.

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This episodes Sponsors:
Studio Sponsor: Union Grove Lumber

CAL
Shed Suite
Identigrow
Shed Pro
Liftify