One minute you’re chuggin' along, making sales, doing all right, and then – *record scratch* – it's not not going so well anymore. Maybe you’ve noticed plateauing or decreasing sales, or maybe you can’t shake the feeling that how you’re selling is not congruent with your ‘service above all else’ values…and you know what? You’re NOT alone.

The market has changed. 

Here’s where the ground is shifting:

If you want to make a sale, you gotta earn your potential client's respect -  and if you want to make repeat sales, you gotta keep it.

In this episode, we get into why that’s happening – and why it’s good! – and what to do about it. 

Quick overview of what we cover:

• Why trust alone is not enough to keep people continually coming back to you
• The mistake a lot of course creators + coaches make when designing their learning content (spoiler alert: quality and quantity  don't necessarily need to both be present for you to have something good)
• Why true mastery of a subject lies in your ability to strip something down to its simplest form AND articulate it in a timely manner (+ why it’s essential to your job as an expert)
• The importance of reducing the time that you sell at people, (AKA - the most uncomfortable thing that you will ever do in a sales process)
• Why the ‘expert fallacy’ will send your potential clients spiraling long before you’ve ever had a chance to pitch them
• Why marketing is like dating, and selling is like sex (or more importantly – why no one wants to be hit on by Nickelback)

CHECK OUT STEVE + ADRIANE'S PROJECT: 

• Click here to get on the waitlist for our program launch
• Follow us: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

• Click here for Episode 45, How Bro Marketers Have Destroyed Digital Learning 
• Click here for Episode 55, Marketing With Integrity in a Post-Bropocalypse World 
• Click here for Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel with Steve Corney Part 1
• Click here for Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel Part 2 
• Click here for Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
• Click here for Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales 
• Click here for Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's Experience

RESOURCES: 

• Click here to join Adriane’s Scalable Foundations Membership
• Click here to get on the waitlist for Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency
• Book a call with Soulpreneur to grow your business

CONNECT WITH STEVE: 

• Follow Steve: @steve_corney
• Connect on LinkedIn: @thisisstevecorney