Kathy Ilacqua, Director of Marketing and Business Development at Southwest Equity Partners, shares how she’s applying cutting-edge digital marketing strategies in her role in the multifamily property management industry. Learn how Kathy’s relationship-focused approach to marketing and sales organically led her to find her industry niche where she could make an impact quickly.

“To be in pace with your competitors, as well as just if you want your business to grow, you have to be able to be okay with not knowing things, but learning how to utilize the tools that are coming up very quickly.”

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