Join us for another episode on the Humane Marketing podcast as we explore how to ethically partner with AI, with our guest, Naully Nicolas.

We talk about Naully's journey into the world of artificial intelligence, the crucial ethical and legal considerations surrounding AI implementation, and how AI empowers us to work smarter, not harder. Naully shares his PLATON framework, inspired by Plato and infused with philosophical principles, guiding us through the pillars of legality, accountability, transparency, objectivity, and neutrality.

Together, we envision the future of AI and work, inspiring us as Humane Marketers to embrace technology with empathy and mindfulness, shaping a future where humanity thrives alongside innovation.

What we addressed in this conversation:

• How Naully got interested and started with AI
• The ethical and legal considerations of AI
• How AI enables us to work smarter not harder
• Naully's PLATON framework, based on Plato and philosophical considerations (principles, legality, accountability, transparency, objectivity and neutrality, because in French Plato has an N at the end)
• How Naully sees the future of AI and work
• and much more...

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Ep 187 whole episode

Sarah: [00:00:00 ] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy.

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Hello, friends. Welcome back to the Humane Marketing Podcast. Today's conversation fits under the P of partnership, I'd say. We're partnering with AI. If you're a regular here, you know that I'm organizing the conversations around the seven P's of the Humane Marketing mandala. And if you're new here and this is your first time listening, well, A big warm welcome.

You probably don't know what I'm talking about, these seven [00:03:00 ] P's in the mandala. Well, you can download your one page marketing plan with the Humane Marketing version of the seven P's in the shape of a mandala at humane. marketing forward slash one page. Humane. marketing forward slash one page. That's the number one and the word page.

And this comes with seven email prompts to really help you reflect on these different P's for your business. For this conversation about partnering with AI in a humane way, I brought in my colleague, Noli Nicola. Noli is renowned Digital transformation consultant with over 16 years of experience in I. T.

engineering and 12 years in marketing specializing in emerging technologies like web three, the metaverse and A. I. Noli provides pragmatic advice to business leaders. Particularly in [00:04:00 ] SMEs, navigating the complexities of the digital age. His stoic philosophy combined with a profound understanding of the digital landscape makes him an invaluable guide for companies seeking strategic opportunities in technology.

So what we addressed in this conversation with Noli is how he got started and Interested in AI, the ethical and legal considerations of working with AI, especially as a humane marketer, how AI enables us to work smarter and not harder, Noli's framework based on Plato and philosophical considerations.

Principles, legality, accountability, transparency, objectivity, and neutrality. Because in French, Plato is Platon and has an N at the end. [00:05:00 ] So that's where the neutrality comes from. And then also how Nolly sees the future of AI and work and so much more. So I'd say without further ado, let's get into it.

Hi Noli, how are you? Como ti va?

Naully: I'm fine, and you?

Sarah: Yes, I'm great, thank you. You're in the middle of a move, so very stressful. We can't really use AI to help us move yet, or can we?

Naully: Yes, I also I hope I use AI maybe for to do the planning for my moving, so it was quite useful.

Sarah: Oh, wow. You'll have to tell us more about that.

But yeah, I'm glad to have this conversation in between trips and moving boxes and things like that. Because yeah, we're, we're super excited to have you come and teach an in depth workshop on May 1st. [00:06:00 ] And, and this is just kind of like a teaser and I'll ask you some questions that we then also have more time to go in to on, on May 1st.

And so. If you're listening to this and feel like, Oh, I want more of this content. And please join us on May 1st that it's a 90 minute workshop, humane. marketing forward slash workshop, but let's dive into it. And I'll, I'll just kind of start with how did you get into AYA, AI NALI and, and, and like, what does it represent for you in this day and age?

Naully: How I discovered AI, I would say it's a normal step in my long career because I've been working for almost I would say 19 years into the IT universe. So, and also since my childhood, I was very curious, I like to dismount my own [00:07:00 ] PC and remote the remote again the PC. And it's also. On my personal view, I was there during the, the passage between the old internet, which was the I would say the effects of Minitel for some, and let's say the first browsing on internet.

So it was like into the nineties, I think, around, around this era. And Then I work in IT for almost 20 years and I saw the progress. Also, I saw the constraint also of let's say the digital world. And I discovered AI when I was, reading a book, I would say it was not only, I would say sci fi books, but also I would say it was, I came across a book, so I don't remember the name and I was sure that in the next step of our digital world will be the AI.

And And I was able also to sense [00:08:00 ] the switch between the, let's say, all the world. And I'm not that old, but the way that we interact with the computer and the new way th