WTF is offline conversion tracking in Google Analytics and why should you care? In this episode of SEO 4 CEOs, I am going to show you how you can supercharge your performance marketing campaigns by setting up tracking of your offline customer conversions in Google Analytics.

And massive spoiler alert, this is really, really cool stuff and I am so excited to share it with you.

Jump to Shortcuts
0:00 - Intro
1:42 - The Google Analytics Client ID and how Google Analytics collects your user data
6:37 - The types of offline customer journeys and conversions that you can track in Google Analytics
7:25 - How you can use our understanding of our how cookies and Google Analytics tracking works to capture your customers Google Analytics Client IDs in your CRM, and export offline conversion data from your CRM back into Google Analytics, and
12:45 Where you can find out more and get started.


If you would like to find out more about how to set up offline conversion tracking in Google Analytics for your organisation, you can find resources at:

* https://developers.google.com/tag-manager - for extracting the Google Client ID from your website users cookies, and
* https://developers.google.com/analytics/devguides/config/mgmt/v3/data-import for details on how to export data from your CRM to Google Analytics.

You can also send me a message on LinkedIn and I'll do my best to come back to you as soon as possible and point you in the right direction.

For those new here my name is Paul Ballardin. With SEO 4 CEOs my goal is to help time-poor CEOs, business owners, and marketing directors, understand everything you need to know about search engine optimisation, to empower you to get more from your marketing team or external agency.

I hope you get great value from the video and I'm happy to answer any questions you may have via DM on LinkedIn.