WTF is GA4, and Why should you care? In this episode of SEO 4 CEOs, I am going to show you the exciting new version of Google's powerful free tool, designed to help you understand how your customers engage across the complete length of their user journey, Google Analytics 4.

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0:00 - Intro
1:19 - The Origins of GA4
2:21 - GA4’s new Events based measurement model
4:18 - Customer Centric Reporting in GA4
6:35 - How GA4 leverages AI and Machine learning to provide you with smarter insights
7:43 - How GA4 supports marketers for a future without Cookies
9:44 - When you should consider making the move to GA4 and where can I find out more

Want to find out more about Google Analytics 4
If you'd like to learn more about GA4, head on over to https://developers.google.com/analytics.
You can also give GA4 a test run by heading on over to https://support.google.com/analytics/answer/6367342 and following the prompt to Access the Demo Account.

You can also send me a message and I'll do my best to come back to you and point you in the right direction.

My name is Paul Ballardin. With SEO 4 CEOs my goal is to help time-poor CEOs, business owners, and marketing directors, understand everything you need to know about search engine optimisation, to empower you to get more from your marketing team or external agency.

I hope you get great value from the video and I'm happy to answer any questions you may have via email or on Linkedin.